By Mouli Mareedu
Just like many hospitality firms, hotels, restaurants and food clubs that try to provide a pleasant ambiance and offer special packages to attract customers, the Lounge Habits restaurant has introduced packages and new concepts providing food and fun to prospective customers.
Sasikanth Chemalamudi, Chief Executive Officer (CEO), Habits Edutainment Private Limited says: “Lounge Habits has been launched with a new concept, edutainment facilitating education and entertainment for customers. Also, it is an escape from the hustle and bustle of today’s urban life.” “We are trying to package education and entertainment simultaneously along with delicious food. We observe people just relaxing in pubs and restaurants or shopping malls. To divert their minds towards latest trends, we started Lounge Habits with newest facilities providing food, games and fun,” Sasikanth avers.
An engineer from the Birla Institute of Technology and Science in Pilani, Sasikanth was awarded by the Business Week magazine as one of Asia’s Best Entrepreneurs under 25. He initiated Lounge Habits in 2007 at Jubilee Hills, Road No 44, and also a branch at Sindhi Colony in Secunderabad. “We are planning to expand to as many as 15 lounges across Hyderabad, Pune, Noida, Gurgaon, Chandigarh, Bangalore and Calcutta in the next one-and-a-half years,” he states.
Habits Edutainment facilitate networks are - hobbies, leisure, serious learning and business. “We bring together people and give them a common platform to share thoughts and resources. Our Lounges (Lounge Habits), our Edutainment Programmes and our Technology Venture (Startup & SME Studio), all aim to create good impression among customers,” Sasikanth beams.
The Lounge Habits provides watch movies on home theatre systems, play XBOX/WII simulation systems, Board Games, Pool, Table Tennis and read books - over good food and great company. Each Lounge has an exclusive kid’s floor with toys, movies, games, puzzles and books.
Most interestingly, online networks meet off-line at these lounges. “We organize weekend hobby, leisure and edutainment events for all age groups.
These enable you to pursue your favorite activities in the company of similar individuals share thoughts and enhance experience,” he adds.
He says that mostl,y Information Technology (IT) and Business process outsourcing (BPO) professionals and their families’ visit the lounge and prefer to celebrate their birthday parties in this lounge.
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