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Hyderabad, Telangana, India
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Friday, December 19, 2008

Offers to draw shoppers


By Mouli Mareedu




To woo customers back, Future Group is organising a 21-day long Great India Shopping Festival by offering a plethora of gifts.

To woo customers this festive season, many retail shops in the twin cities- Hyderabad and Secunderabad have announced fabulous gifts, prizes and vouchers on the sale of various accessories, dress material, and other retail products. India’s leading business houses with multiple firms, Future Group, is organizing a 21-day long festival - The Great India Shopping Festival - to attract customers. The group is offering various gifts, prizes and vouchers to woo customers to shops during the Christmas season.

K Venkateswar Rao, General Manager, Pantaloon Retail (India) Limited, a Future Group venture said that the Group had taken a decision to win customers this festive season -ahead of Christmas and Sankranti – by offering cores of worth prizes.

Speaking to Deccan Post, Rao said that as many as 1000 brands would be exhibited in the shopping festival offering gifts and prizes worth over Rs. 15 crore. The Future Group is expected to obtain at least Rs. 700 crore revenue by attracting 2 crore customers in all future group retail shops across India.

The prizes include cars, Televisions, Air Conditioners (AC) and home appliances. All Future Group formats would participate in the shopping festival including the flagship formats—Big Bazaar, Food Bazaar, Pantaloons, Hyderabad Central, Home Town and eZone.

Silas Paul, Area Manager, Big Bazaar said that the Great Indian Shopping Festival would help boost the sales of retail and home appliances in this festive season. When questioned whether there was decline in the retail business because of global financial meltdown, Paul agreed there was and hoped the shopping festival would drag the customers to the shops and boost sales.

He said that Big Bazaar had taken a decision to bring down prices and offered discounts on the purchase of dress materials. Buy two Stylized Men’s Denims in a variety of washes only for Rs. 899, flat 55 per cent off on Persian Carpets; buy 4 pieces Quilt set only for Rs. 1499; exchange any TV set for a Videocon 32 inches Integra LCD only for Rs. 22,990/-; 44 per cent – 66 per cent off on Nike, Red Tape, Lee Cooper, Reebok, Lotto, Puma, Aukang, Ganuchi, ID, Levis, Dj&C.

Sivaramakrishna, Unit Head, Home Town said that Home Town has also scaled down prices on home appliances by offering discounts over 50 per cent on some accessories. Home Town offers-- buy a Shower Panel and Enclosure worth Rs. 19,602 for Rs. 9999 (49per cent discount). Buy home furnishings merchandise worth Rs. 2999 and get a quilt worth Rs. 1799 totally free. Buy décor Lighting and get a flat discount of 40 per cent, buy branded vitrified tiles for Rs. 20- to Rs. 40-per sq ft lesser than market price and many more such offers.
A few shops are also offering special discounts on some products. Some of the shops are as following:

Pantaloons: Shop for over Rs. 2000 and get an assured gift on next purchase; on shopping a number of times (multiple bills) at Pantaloons between November 28, 2008 and January 4, 2009: get a gift worth Rs. 3500 on a purchase of Rs. 20,000 and a gift (food processor) worth Rs. 5395 on a purchase of Rs. 30,000.

Hyderabad Central: Flat 40 per cent discount on brands like Belmonte, Luciano, Catwalk, Valencia and Lass; Up to 50 per cent off on Lilliput and Disney, Red tape shoes at flat prices of Rs. 895, Rs. 1195and Rs. 1495.

Food Bazaar: Buy two packs of Natural refined oil and get the third one absolutely free; Tasty Treat 400+200 grams Combi Pack for Rs. 49 only; buy two All Out 60 Nights at Rs. 101.

Navras:Free Gold pendant on purchases worth Rs.20,000 & more of 22K BIS hallmarked gold jewellery or Rs.10,000 worth of EGL certified diamond jewellery.

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