Add zing with colours

By Mouli Mareedu

A rigid marble can express amusement as it is moulded into a beautiful doll by a statuette with the assistance of a sharp tool, a white sheet maintains different expressions as it is drawn by a painter with a smooth brush, a devil can create panic and wish us on silver screen as it is designed by an animator – wondering what we are talking about? Yes! Its all about Fine Arts. With most youngsters opting for it as a profession, various institutions have jumped on to the bandwagon and are offering various courses that are lucrative.

Dr P Padmavathi, Vice-Chancellor of the Jawaharlal Nehru Architecture and Fine Arts University (JNTU), says that the Fine Arts courses – sculpture, painting, drawing, applied arts and photography have a huge demand and score of students' desire to opt for these courses as their career option.

Jawaharlal Nehru Architecture and Fine Arts University offers animation, painting, sculpture, photography, and applied arts under the Fine Arts division. And, the eligibility criteria? A 10+2 is the minimum requirement. "Fine Arts is an ever-green part and it has creative courses. Only innovative and motivated candidates generally prefer these courses," adds Padmavathi.

The Fine Art courses, she avers, are very popular and provide better opportunities to students soon after they are out of college. "After the JNTU split into four universities and obtained a new status for the Masab Tank JNTU as Jawaharlal Nehru Architecture and Fine Arts University, we are concentrating on providing better infrastructure to all the departments that have professional courses," Padmavathi adds.

Vamsi S, a final year student who has chosen Applied Arts, claims that he did so since he aims at becoming an expert in the field. "Already, I've got a placement in Cognizant as an ad promoter, in the campus recruitment, held recently in JNTU. Soon, I'm planning to do a Master's degree in Applied Arts from National Institute of Designing (NID), Ahmedabad," he explains.

And, 22-year-old Rajyalakshmi P , a final year painting student, admits that she's "very passionate about painting and prefers to spend more time painting different kinds of pictures." "Whenever I get free time, I pin up pictures to my clip board and add some colour to the dull ones." She also states that she came from Orissa to pursue the course in painting and plans to exhibit her paintings in Hyderabad too. Then, there are some others who have done something to prove a point.

Like Revanth, a 21-year-old student of sculpture, who has made his own statue along with other prominent personalities. "I wanted to be an icon for myself. So, I have been making my statue since the last three months and will unveil it in November. As many as 15 statues were made by me during the course. I'm also planning to put them on display soon after I complete my course."
So, a career in fine arts doesn't seem bleak at all. Not when you consider students such as Revanth and the likes of him.

Vineetha P , a final year student of painting, firmly states that fine arts courses are now in demand. "I plan to paint more rather than work as an employee elsewhere." And then, there are a large number of students who want to revive the painting culture.

"I will start an institution to create an awareness among students in rural areas. Also, I will teach those unaware there, how to paint and add colours to pictures," she concludes, on a positive note.

Global realty firms looking up to city

By Mouli Mareedu

Several global real estate giants are opting Hyderabad for the expansion of their business activities, Tishman Speyer India Private Limited being one of the early birdsMajor real estate firms in the United States are eyeing at India for expanding their business activities. Not surprisingly, most of them find Hyderabad a safe bet as the city’s infrastructural system is of international standard.

Massive real estate ventures — both residential and commercial — are on the pipeline. In the wake of the recent economical developments, India happens to be the best place as all infrastructure amenities are obtainable at lower prices than in the US.

Tishman Speyer India Private Limited is one such US firm which opted to expand its business activities in India. A Robert Paratte, senior director and official spokesperson of Tishman Speyer, said real estate business in India would have marvelous growth as numerous overseas firms are planning to start their business activities in this country.

“We chose Hyderabad and started a massive commercial project here as plenty of infrastructure facilities are available and all kinds of material can be obtained at the cheapest price to build huge constructions in India,” Robert says. Tishman Speyer is one of the leading real estate firms in the world. It was incorporated in 1978 and headquartered in New York.

It has acquired, developed and operated over 270 projects totaling over approximately 113 million square feet and more than 91,000 residential units, and a property portfolio in excess of US$76 billion in total value across the United States, Europe, Latin America and Asia, including signature properties such as New York’s Rockefeller Center, the Chrysler Center and the Peter Cooper Village, Stuyvesant Village residential complex in New York, Berlin’s Sony Center and Torre Norte in São Paolo, Brazil.

Robert says the Tishman Speyer provides utmost quality services for its worldwide network of premier leaseholders. In each of its properties around the globe, the Tishman Speyer provides a reliable international quality environment for business worldwide. And, in each city, Tishman Speyer’s assets establish new quality standards for meeting the needs of its stylish cosmopolitan dweller.

The Tishman Speyer is concentrating on Chennai and Hyderabad starting a few ventures — both residential and commercial. In Hyderabad, Tishman Speyer has two projects, one is the Tellapur Integrated Township which will come up in 400 acres at Tellapur in Hyderabad. Another prestigious commercial venture is WaveRock, Class A office, IT Park, which is being constructed under Special Economic Zone (SEZ).

The WaveRock is sprawling in 12.13 acres at Nanakramguda near Gachibowli in Hyderabad. Explaining about the WaveRock venture, Robert says it is a joint venture by Tishman Speyer and ICICI and it is designed to be a world class office campus serving over 20,000 professionals located in Hyderabad, a Class A office space in a Special Economic Zone being promoted by the Andhra Pradesh Industrial Infrastructure Corporation (APIIC).

“As a signature design by world renowned architects Pei Cobb Freed and Partners architects and RSP, Architects Planners and Engineers, WaveRock is a green building poised to set a new standard in India’s commercial real estate landscape,” Robert added. “The WaveRock will have two massive buildings, one is 10-storeyed and another one will be 20-storeyed. The construction works will be held in a phased manner. We are planning to complete 6,95,500 square feet for 10 office levels and 4 parking levels in the first phase. Two amenities levels, 16 office levels and four parking levels will be constructed in the second and third phases of construction. The total project will be ready by 2010,” Robert says.

The WaveRock advantages are well-connected site with easy access to the Gachibowli Expressway and the Outer Ring Road (ORR), located opposite to a new luxury Ista Hotel in the high growth employment corridor already home to Microsoft, Franklin Templeton, UBS, CA, Infosys, Wipro and the Indian School of Business (ISB).

Nandagiri Hills: For rich and mighty

By Mouli Mareedu

Nandagiri Hills, neighboring Jubilee Hills, is one area affluent families in the city prefer to live. Located on a beautiful hillock, this sylvan colony has actually been allotted to IAS officials working in various State departments by the then Chief Minister late N T Rama Rao during his regime.

As the Hyderabad Urban Development Authority (HUDA) started developing the hilltop for residential purpose, many bigwigs started to invest crores of rupees to build massive mansions. K Krishna, a prominent advocate practicing at the Andhra Pradesh High Court, who is a resident of Nandagiri Hills, said he had obtained a plot in this area in an auction, which was conducted by HUDA.

“I was very passionate to have a big manor in Nandagiri Hills. I obtained this plot investing crores of rupees. I am very proud as I am one of the residents of Nandagiri Hills,” Krishna said.

“The Nandagiri Hills area was segregated from Jubilee Hills to provide accommodation for IAS officials when the Telugu Desam Party (TDP) formed the government for the first time,” said S Gouri Reddy, a businessman and resident of Nandagiri Hills.

Somamma, who runs a pan shop at Nandagiri Hills, said 30-years ago the area was full of jungles and no one showed interest to come there. “My friends and I used to come on the crest of this hill to graze our cattle as plenty of grass was available here,”Somamma said. Now, the Nandagiri Hills is divided into two parts - one is being maintained by Nandagiri Hills Housing Society, which has at least 50 plots and another one is maintained by HUDA, which has as many as 100 plots.

Y Ramakrishna, a granite businessman, said Nandagiri Hills started developing various aspects as HUDA was concentrating on this place and providing proper facilities. “One year ago, HUDA auctioned at least 100-plots and getting great response. Each plot fetched between Rs 6 crore to Rs 10 crore,”Ramakrishna said. Film actors Pavan Kalyan, Nagendra Babu, actress Bhomika Chawla, Karvy managing director Ugandhar and several prominent personalities live at Nandagiri Hills. “Nandagiri Hills started developing as HUDA took care of the colony. Nandagiri Colony has underground drainage, round-the-clock water supply, underground electricity cabling system and construction roads,” Krishnamurthy, a resident said.

Lounge in Luxury!

By Mouli Mareedu

D o you want to give an extravagant treat to your friends? Or, have a candle light dinner with your associate? Or, are you a food lover always hanging in food clubs? So, Lounge Habits family restaurant is the best place, where food lovers can walk-in, read, recuperate, refresh and relax.

Just like many hospitality firms, hotels, restaurants and food clubs that try to provide a pleasant ambiance and offer special packages to attract customers, the Lounge Habits restaurant has introduced packages and new concepts providing food and fun to prospective customers.

Sasikanth Chemalamudi, Chief Executive Officer (CEO), Habits Edutainment Private Limited says: “Lounge Habits has been launched with a new concept, edutainment facilitating education and entertainment for customers. Also, it is an escape from the hustle and bustle of today’s urban life.” “We are trying to package education and entertainment simultaneously along with delicious food. We observe people just relaxing in pubs and restaurants or shopping malls. To divert their minds towards latest trends, we started Lounge Habits with newest facilities providing food, games and fun,” Sasikanth avers.

An engineer from the Birla Institute of Technology and Science in Pilani, Sasikanth was awarded by the Business Week magazine as one of Asia’s Best Entrepreneurs under 25. He initiated Lounge Habits in 2007 at Jubilee Hills, Road No 44, and also a branch at Sindhi Colony in Secunderabad. “We are planning to expand to as many as 15 lounges across Hyderabad, Pune, Noida, Gurgaon, Chandigarh, Bangalore and Calcutta in the next one-and-a-half years,” he states.

Habits Edutainment facilitate networks are - hobbies, leisure, serious learning and business. “We bring together people and give them a common platform to share thoughts and resources. Our Lounges (Lounge Habits), our Edutainment Programmes and our Technology Venture (Startup & SME Studio), all aim to create good impression among customers,” Sasikanth beams.

The Lounge Habits provides watch movies on home theatre systems, play XBOX/WII simulation systems, Board Games, Pool, Table Tennis and read books - over good food and great company. Each Lounge has an exclusive kid’s floor with toys, movies, games, puzzles and books.

Most interestingly, online networks meet off-line at these lounges. “We organize weekend hobby, leisure and edutainment events for all age groups.

These enable you to pursue your favorite activities in the company of similar individuals share thoughts and enhance experience,” he adds.

He says that mostl,y Information Technology (IT) and Business process outsourcing (BPO) professionals and their families’ visit the lounge and prefer to celebrate their birthday parties in this lounge.

Fascinating Filmnagar

By Mouli Mareedu

Surrounded by green canopy and swanky houses, Filmnagar is undoubtedly the city’s most glamorous colony where at least half of the actors, actresses, producers, directors and members of film fraternity, apart from businessmen and political leaders live.

The area, being the nerve centre of Telugu cinema, houses several studios including Rama Naidu Studios and Padmalaya Studios where several flicks in various languages are filmed on a daily basis. Filmnagar, lying adjacent to the placid Jubilee Hills, has virtually developed in all aspects after the State government distributed land to film fraternity, in an attempt to boost the tinsel town.

“Filmnagar has 30-years history. It was started in 1978 when Andhra Pradesh government distributed land to film fraternity to encourage Telugu film industry when it shifted base to Hyderabad from Chennai when Marri Channa Reddy was the chief minister. The area has been christened as Filmnagar when many film stars, directors, producers and other film industry bigwigs started staying here,” said Kaja Suryanarayana, Hon. Secretary, Filmnagar Co-Operative Housing Society.

Initially, the society was set up with 600 members by issuing membership to various personalities in film industry. “As Filmnagar completed 30 years, we celebrated it with grandeur with all film fraternity organising various cultural programmes,” Suryanarayana said.

Veteran south Indian actress Jayasudha said 30 years ago the Filmnagar area was full of jungle and rocks. Sometimes, people were scared to enter the locality. Now, many film actors prefer to stay here as the area has been developed. Though Filmnagar is developed residentially and commercially, a few film personalities are now trying to come out of this colony as it has become congested.

The Filmnagar Co-operative Housing Society, Telugu Film Producer's Council, D Ramanaidu Kalamandapam and Andhra Pradesh Film Chamber of Commerce are located in the colony.

Filmnagar Daiva Sannidhanam is a famous temple in the area which is located at the centre of the colony. “The temple was established in 2004 according to film fraternity’s interest. Special poojas are performed everyday and many actors visit the temple. Many devotees throng the temple to offer prayers during Saturdays, Sundays and holidays,” said V B Rajendraprasad, Filmnagar Temple Trust Board Chairman and film producer.

Comedian Ali said he was very happy for being a resident of Filmnagar. “I have been staying here for the last 15 years. The Filmnagar temple is famous and well-known personalities visit the temple. Most of the muhurat shots of films are shot here at this temple,” Ali said.

Directors K Raghavendra Rao, Kodanda Rami Reddy, actors Madala Ravi, Mohan Babu, TDP MLA Paritala Sunita, producers Edida Nageswara Rao, Maharshi, K S Rama Rao, and K Ashok Kumar and many more are residing in the colony.

Apollo Hospitals Educational & Research Foundation (AHERF) is located in Filmnagar which provides education and research facilities to doctors and health care facilities to the patients as well.

Sreemitra sets benchmark

By Mouli Mareedu

Set up in 2004, Sreemitra Townships Private Limited has built 38 prestigious projects across the state and won honours for providing flats and villas at affordable prices.

The nosedive at the stock markets has undoubtedly hit the real estate business, but the realtors are optimistic that the sector will see boom as many people are looking at residing in Hyderabad. Surveys conducted by several major realty firms reveal that the real estate business will have marvelous augmentation in the near future as the city is becoming major hub for international business activities and many people also preferring to reside in Hyderabad.

M Anji Babu, Executive Director, Sreemitra Townships Pvt. ltd. said the present ups and downs in the real estate business were created by some so-called realty firms to protect their business and money. “According to my estimates, the real estate field will have an overwhelming response in the near future as many people prefer to purchase a dream house and stay in Hyderabad,” Anji Babu said.

Headquartered in Hyderabad, Sree mitra Townships Private Limited is one of the leading realty firms in the State. It has also expanded its business activities to Visakhapatnam, Vijayawada and Rajah mundry. Till date, Sreemitra has successfully completed as many as 38 prestigious ventures in the shortest span of time. Incorporated in 2004, the Sreemitra Town ships Pvt. ltd. has evolved into a progressive and dynamic company with a well-merited reputation for innovation and style.

An ISO 9001: 2000 and ISO 14001: 2004 certified Sreemitra Townships Private Limited, recently obtained the prestigious British Standards Institute - Occupational Health and Safety Management Systems (BIS-OHSAS) 18001:2007 certificate from British organisation, Perry Johnson Registrars, Inc, Southfield, Michigan. This award has been bestowed on Sreemitra for development of land for residential purpose and construction of flats and villas for the middle class at affordable prices.

“The prestigious certificate BIS- OHSAS 18001:2007 for Sreemitra proves its standards and brand image of the company in the field of real estate business. First time, the certificate was issued to Sreemitra in Andhra Pradesh as the company maintains quality and good customary relations,” Anji Babu said.

Talking about Sreemitra’s ongoing ventures, Anji Babu said that the Sreemitra Townships Private Limited was launching its sensational new venture, Horizon Hills, in Piglipoor Village, Batasingaram Gram Panchayat, which is less than one km from the Hyderabad - Vijayawada Super Highway on way to Pochampally Road. “The Horizon Hills will facilitate the middle class people to purchase plot at cheaper rates. We will offer plots at Rs 2000 per square yard in the project," he said.

Some landmarks in the vicinity of Sreemitra's Horizon Hills are - Ramoji Film City, Sanghi Township, Multi-theme parks Rhythm and Mount Opera, Vignan Educational Academy, St Mary’s College of Engineering and Technology, Nizam Institute of Engineering and Technology, St Mary’s College of Engineering and Technology Netaji College of Engineering and Technology Annamacharya College of Engineering and Technology and SLC's College of Engineering and Technology and Institutions.

Another landmark project is ‘Puravidha Annexe’, which is sprawling on a 105-acre area located at Shamshabad near Hyderabad - Bangalore National Highway - 7. “The venture will also have plots and each square yard will cost Rs.5, 000,” Anji Babu said.

Project highlights are - 10 minutes drive from Shamshabad International Airport, layout developed as per vasthu and approval from concerned authority, well connected by APSRTC and MMTC, black top roads, electricity with street lights, underground drainage, avenue plantation & children's park and round the clock security.

Sreemitra also have a few on going projects at Vijayawada, Rajahmundry and Visakhapatnam. “We are planning to expand business activities to Chennai, Bangalore and Pune. There are plans to start a few projects in those cities from next year,” Anji Babu revealed.

The Sreemitra Townships Private Limited would start social service by setting up Sreemitra Charitable Trust for weaker sections. “Even though we are in business, we do not treat people with a business mind. We have a goal to make every effort to weaker sections and are planning to establish hospitals and educational institutions to provide free health and education,” Anji Babu added.

mouli@deccanpost.in, moulimareedu@gmail.com

Bejewelled Yousufguda

By Mouli Mareedu

Yousufguda, known for its secular credentials, is an out and out commercial area and houses the famous Chandana studio and Krishnakanth Park

Yousufguda is one of the major colonies in Hyderabad and the colony is known for its secular credentials. Many Hindu and Muslim communities reside here. This colony is divided into two parts - Yousufguda basti and Yousufguda checkpost. Both areas are commercial and more shops are being added on the main road of the colony.

Yousufguda has a great historical past. Many Nizam Nawabs regularly visited 'Shaleesh Mahan' where the Nawab's pet animals like horses, cats and dogs were looked after. People living in the colony started calling the area ‘Yousufguda’ in memory of Yousuf Khan, who stayed and administered the colony during the Nizam Nawabs tenure.

“My forefathers have always narrated that the area saw development under the guidance of colony administrator Yousuf Khan. Construction of roads, setting up of candle light posts and excavation of a huge lake all were done by him during the Nizam Nawab rule,” senior citizen of the colony D Maruthi Rao said.

Rao said that the lake was modernised as a park by former chief minister N Chandrababu Naidu and renamed Krishnakanth Park. “It was a good idea to revamp the lake as a public park. I regularly visit the park and take a nap as there are many trees there. The Krishnakanth Park is one of the biggest parks in the city with better facilities such as swimming pool, water fountains and kids boating,” a retired IFS officer, Seetaram said.

The Andhra Pradesh Special Police (APSP) first battalion office and quarters are also located here and it gives training to new entrants. “The first battalion office of APSP was shifted to Yousufguda from Golconda in 1955 for the convenience of the citizens. As many as 1,800 families of Special Police department are staying in this locality. The administrative office is also located in the place,” said senior APSP personnel, Mutyam Ranganath.

C Buchi Reddy, vice-president, Yousufguda Colony Welfare Association said Nalla Pochamma temple, which is located at Yousufguda basti, is a famous 100-year temple. Another colony landmark is the Kotla Vijayabhaskar Reddy indoor stadium, which has a 2000-spectator capacity. In 2003, the Afro-Asian games were held here. Many young children come here to learn Badminton, Basketball, and other sports and games.

Houses for all classes

By Mouli Mareedu


Jai Mata Di to provide low-cost houses within easy budget for the middle class.

The booming business of Information Technology (IT) and Information Technology Enabled Services (ITES) based companies in Hyderabad, there is certainly a need to meet the housing requirements of people working in them. Apart from the housing needs, there is growth for commercial and hospitality properties too. To meet the growing demand, many real estate firms are coming up with innovative construction plans, suiting all budgets.

Jai Mata Di Villas Private Limited, one of the foremost real estate companies in Andhra Pradesh, is fully geared to work towards fulfilling the dreams and needs of its customers by delivering aesthetically appealing, functionally efficient and decidedly up-market real estate solutions.

Murali Retineni, Executive Director, Jai Mata Di Villas Private Limited says the company aims at providing residential houses to customers at cheapest price in the near future.

"The company's future project (yet to be named), will offer houses at low-price. We will make feasible a 150-square yard house at Rs. 1.5 lakh for the middle class and lower middle class people," Murali said.

Explaining the future project of the company, Murali said that the venture would come up on a sprawling 100-acre area near the Ramoji Film City-Chouttuppal on the Hyderabad-Vijayawada national highway.

As of now, the Jai Mata Di has completed at least 10 multi-structured apartment complexes and 5 real estate ventures like Majestic, China Town, Hallmark, Oscar City and 5th Avenue in different areas of Hyderabad and Vijayawada.

Murali said that the company was now taking up Grandeur venture, on a 200-acre extensive area at Kondannagudem near Kothur-Shadbagar Express Highway road in Hyderabad. "In the project, 400 independent villas will be built on a sprawling 200 acre plot amidst impressive and breathtaking landscape. This sophisticated, serene, recreational and kid-friendly weekend retreat is a perfect blend of contemporary sophistication, best-in-class amenities and natural elegance," the Executive Director said.

"In the Grandeur project, the cost of houses are -267 sq yds - 900 sq ft at Rs 25 lakh, 267 sq yds- 1200 sq ft at Rs. 28.5 lakh, 350 sq yds-1200 sq ft at Rs. 31 lakh and 350 sq yds-1400 sq ft at Rs. 33.5 lakh," Murali revealed.

Construction work on the venture started recently and it would be completed within two years. The project is very close to the Bangalore national highway, six-track express bypass road, Rajiv Gandhi International airport, Shamshabad and 11. 7 km long P V Narasimha Rao express flyover.

"We are aiming to bring the company into top 5, in the country, within the next five years and provide quality construction at low price to customers as per their requirements," Murali added.

Living in luxury

By Mouli Mareedu


Vertex Homes’ ventures are not just meant for living life in comfort, but also to make one’s style statements. Kukatpally is developing fast with a lot of educational and commercial establishments coming up in and around the colony. Consequently, the reality business also gets boost.

Vertex Homes Private Limited is one of the leading realty firms in Hyderabad Having expertise in residential and commercial development. Now the firm is planning to enter into hospitality sector soon. The Vertex Homes Private Limited was incorporated in 1994 headquartered in Hyderabad. As many as nine land mark ventures - Vertex Prestige, Vertex Privilege, Vertex the Classic, Vertex Pride, Vertex Paradise, Vertex pearl, Vertex Plaza and Vertex Cute - were completed by the Vertex Company at various places in Hyderabad.

VVR Varma, Managing Director, Vertex Homes said Kukatpally and its neighbouring areas have tremendous growth, especially in the real estate and other businesses. Various major companies are planning to start their business activities there. “Kukatpally has started developing commercially and residentially as the area is close to the IT hub, Madhapur, where Information Technology (IT) and IT Enabled Services (ITES) companies are located.”

“We chose Kukatpally to development residential and commercial buildings as many IT professionals, business persons and above middle class people prefer to live in Kukatpally. Even as the realty sector faces slightly hard time due to financial hindrances in the IT field, the property business will have fabulous growth in near future in the area,” Varma felt.

“Our company is aiming to build 2.5 million square feet area in future. We strive together and thrive together to attain top ten position in the real estate business,” Varma said.

Varma said the Vertex Pleasant sprawling in 4.5 acres is located at Nizampet Road, Kukatpally. All apartments will have 270 flats in this project. Each flat will have 1,200-1,600 square feet plinth area and it will cost between Rs 50 and Rs 60 lakh. “The location of this venture definitely makes it superior to all other residential ventures commencing in and around the city. It is 10 minutes pleasant drive from the Hitec City, 20 minutes drive from Hyderabad Central, 15 minutes drive from ISB/Microsoft and two minutes drive from the proposed IJM, Forum Crystal (Prestige Group) shopping mall,” he added.

Educational institutes like DAV Public School, Kennedy International School, Vignan Public School, Vikas Educational Trust and Sanghamitra surround this area. Appreciation value of this area is more than expected and it is increasing day by day.

Another milestone project is Vertex Sadguru Krupa located at Nizampet main road in Kukatpally sprawling on a 7-acre area consisting of 396 flats split into six towers of nine floors each. In this project, 1,000-1,850 square feet flat will cost Rs 60 lakh. They offer amenities like gated community, Home Automation (high-end digital security system), Reticulated Gas Pipeline, WI-FI enabled, sewerage treatment plant, excellent landscaping and park and independent apartments with no common wall. Large scenic windows maximizing visibility of green areas, aesthetically designed common areas, flower gardens, gazebos , wide driveways , two car parking per apartment, adequate water supply, ladies recreation area, two shuttle courts, four-floor club house, a swimming pool with changing rooms and A/C gymnasium and cafeteria are other features of the project.

Another residential project is Vertex Lakeview, which will have independent villas and commercial venture is Vertex Paradigm. Vertex corporate office is being constructed at Madhapur by Vertex Homes Private Limited.

Zarges conquers Hyderabad market

By Mouli Mareedu

Manufactured goods like access technologies and logistic and aluminum products are flooding the Hyderabad market as the city offers best infrastructure facilities to set up these firms.

Frank E. Haberstroh, president, Zarges Tubesca Group, said the group had chosen Hyderabad and started their business activities as additional amenities were available to manufacture and market the products in the State.

One of the leading multi-national companies, Zarges Tubesca Group, a Weilheim-based company, with its long tradition of quality and innovation, set up in 1993 at Stuttgart Europe’s first light alloyprocessing company. Now, the company has expanded its business activities by establishing plants in Germany, Hungary and France. The Zarges Tubesca ranks on the top position in the globe with 360 million euros annual turnover and as many as 1,300-odd workforce.

Haberstroh told Deccan Post that the Zarges Tubesca was spread out at least in 60 countries with its products in access technology, logistic and aluminum products. Last year, the company incorporated in Hyderabad as it is fast growing with many international companies setting up their businesses. “We are also planning to start the Zarges Tubesca business in Mumbai and New Delhi soon,” he explained.

Haberstroh said the company produced ladders, mobile platforms, ladder accessories/single parts, industrial equipments, mobile scaffold towers, constriction hoists, lifts and all arrester systems under access technologies. “Huge demand has been continuing for these accessories and it will continue in the future,” he added.

The company also deals with manufactured goods of boxes, trolleys, containers and baskets, Rackmount cases and pallets under logistic products. “We manufacture various styles of containers, boxes and trolleys with international standards as per customer requirements. The quality of our products and services is of the highest calibre. Constant quality checks at all stages in the manufacturing process are undertaken as a matter of course at Zarges,” Haberstroh said.
Replying to a query, Haberstroh said they specialised in mass production of standard products and solutions for clients’ individual problems, principally using light metals. “Our continuous improvement of our products and regular product innovation puts us ahead of the competition,” he said.

The third division of the Zarges Group is the aluminum system, which is divided into three parts. The company manufactures and sells aluminum and steel products, focusing in particular on customised solutions to individual problems for mechanical engineering and metalwork applications. “We are able to offer total solutions to a wide range of problems, right from the beginning to the end (planning, static calculations, projections, implementation and service). Being extremely cost-effective, our prestigious products fulfill the requirements and expectations of our customers,” Haberstroh said.

Zarges conquers Hyderabad market

By Mouli Mareedu

Manufactured goods like access technologies and logistic and aluminum products are flooding the Hyderabad market as the city offers best infrastructure facilities to set up these firms.
Frank E. Haberstroh, president, Zarges Tubesca Group, said the group had chosen Hyderabad and started their business activities as additional amenities were available to manufacture and market the products in the State.

One of the leading multi-national companies, Zarges Tubesca Group, a Weilheim-based company, with its long tradition of quality and innovation, set up in 1993 at Stuttgart Europe’s first light alloyprocessing company. Now, the company has expanded its business activities by establishing plants in Germany, Hungary and France. The Zarges Tubesca ranks on the top position in the globe with 360 million euros annual turnover and as many as 1,300-odd workforce.

Haberstroh told Deccan Post that the Zarges Tubesca was spread out at least in 60 countries with its products in access technology, logistic and aluminum products. Last year, the company incorporated in Hyderabad as it is fast growing with many international companies setting up their businesses. “We are also planning to start the Zarges Tubesca business in Mumbai and New Delhi soon,” he explained.

Haberstroh said the company produced ladders, mobile platforms, ladder accessories/single parts, industrial equipments, mobile scaffold towers, constriction hoists, lifts and all arrester systems under access technologies. “Huge demand has been continuing for these accessories and it will continue in the future,” he added.

The company also deals with manufactured goods of boxes, trolleys, containers and baskets, Rackmount cases and pallets under logistic products. “We manufacture various styles of containers, boxes and trolleys with international standards as per customer requirements. The quality of our products and services is of the highest calibre. Constant quality checks at all stages in the manufacturing process are undertaken as a matter of course at Zarges,” Haberstroh said.
Replying to a query, Haberstroh said they specialised in mass production of standard products and solutions for clients’ individual problems, principally using light metals. “Our continuous improvement of our products and regular product innovation puts us ahead of the competition,” he said.

The third division of the Zarges Group is the aluminum system, which is divided into three parts. The company manufactures and sells aluminum and steel products, focusing in particular on customised solutions to individual problems for mechanical engineering and metalwork applications. “We are able to offer total solutions to a wide range of problems, right from the beginning to the end (planning, static calculations, projections, implementation and service). Being extremely cost-effective, our prestigious products fulfill the requirements and expectations of our customers,” Haberstroh said.

Srinagar colony, a class apart

By Mouli Mareedu

Srinagar Colony is one of the posh colonies in Hyderabad as many Information Technology (IT) professionals and junior film artistes prefer to stay here, with its close proximity to Madhapur, where most IT firms are located. “The Srinagar Colony is a foot-step area to Banjara Hills. In the early 60s, it was full of trees and hummock and nobody dared to come and stay here. Now, the place has become one of the classy areas in the city,” Narsamma, a flower vendor said. People living in the area started calling the place Srinagar Colony in the name of Sri Venkateswara Swamy temple, a 100-year historical temple, located on the hilltop of this place. “Established in 1963, the Srinagar Colony got its name after Sri Venkateswara Swamy temple located here,” D Bikshapathi Goud, Trust Chairman of Sri Venkateswara Swamy temple said. “I prefer to stay in Srinagar Colony even though the rents are high as it is closer to my office, which is located at Madhapur. The colony ranks after Banjara Hills and Jubilee Hills and many IT professionals choose to live in this area,” Chandra Chaterjee, an IT professional said. A Ashok Goud, an Assistant Commissioner and Executive Officer of Sri Venkateswara Swamy Temple said that the temple had a 100-year history and it is one of the major shrines in the city. “The temple is also famous as many film artists, VIPs and VVIPs regularly visit to pray here. At least, half-of-the shots have been taken in this temple for the film Sagara Sangamam starring Kamal Hasan and Jayaprada,” Goud added.Another landmark in the colony is the Satya Sai Nigamagam, which is a devotional spot and many devotees of Sri Satya Sai come here and offer prayers daily. The colony has been developed as a commercial hub as many Information Technology (IT), realty, hospitals and educational institutions are setting up their activities here. The place is eminent for marble business too. “Customers from various places in the State come and purchase marbles as different kinds of marbles and model bricks are available here. Imported marbles from Italy, Germany and other countries are also available here,” Manish, proprietor of Quality Marbles said.

Destination Shamshabad

By Mouli Mareedu

If you want to purchase a plot or a house in Hyderabad, it is better to choose Shamshabad area, which is the cheapest place to buy a plot or an independent villa in the city. Many prefer to invest in and around Shamshabad locality as it is fast becoming a major hub with facilities like international airport, 5.1 km-long P V Narasimha Rao Elevated Express Way and Outer Ring Road (ORR) connectivity to Shamshabad.

Rakesh Talwar, country head, marketing and sales, Karvy Realty (India) Limited, said Shamshabad was the cheapest place to purchase a dream house or a plot than other areas in Hyderabad. In the present scenario, each square yard of plot will cost Rs 4,000 in the area. “No doubt at all, Shamshabad will become a major hub for international business activities in the near future as many firms are planning to set up base at Shamshabad,” Rakesh Talwar said.

Karvy Realty (India) Limited (KRIL) is promoted by Karvy Group, India’s largest financial services group. The group carries forward its legacy of trust and excellence in investor and customer services delivered with passion and the highest level of quality that align with global standards. Karvy Realty (India) Limited was incorporated in 2007, headquartered in Hyderabad and activities in all major cities in India including New Delhi, Kolkata, Lucknow, Chennai, Mysore, Bangalore, Visakhapatnam and also Dubai.

Initially, Karvy Realty (India) Limited was a massive corporate brokerage firm marketing various realty products in India. Now, Karvy Realty is associated with as many as 100 leading firms in real estate and property services offering - buying, selling, renting of properties, identifying valuable investment opportunities in the real estate sector and facilitating financial support for real estate and investments in properties. “We not only do the marketing of various products for outside realty firms, but we also started our own huge venture in Hyderabad,” Rakesh Talwar added.

Rakesh Talwar felt that the realty firms face some hard time in Hyderabad as some group of people hesitate to invest in real estate. “We divide the buyers into three - one is lower income group who are ready to invest Rs. 10 to 20 lakh, middle class group who can invest at least Rs 30 to 70 lakh and high level people who are ready to invest Rs 80 lakh and above for a home. The real estate firms slightly face hard times due to middle class people repetitively postponing purchase of a house,” he explained.

Talking about the newly-started venture at Ameerpet near Timmapur in Hyderabad by Karvy Realty (India) Limited, Rakesh Talwar said the project was Karvy Nova on 170-acre plot. “As per the project, Karvy Nova, we plan to build at least 100 villas including row houses and develop 1,500 plots. Approximately Rs 80 crores have been invested in this venture and it will be completed within nine months,” he said.

Rakesh Talwar said the layout was approved by HUDA and had underground electrical cabling for street lights, avenue plantation, water connection through over-head tank, fully landscaped garden, compound walls with well-designed entrance arch, 24X7 security. “We are also planning to start the same project, Karvy Nova, at Boghapuram area in Visakhapatnam soon,” he revealed.